The idea to establish Bel Rebel was born to a rebellious personality in a rebellious city. With the help of a rebel team, all Bel Rebel formulations are created in London and packaged in sustainable, custom-made packs made in the Netherlands from specially grown mycelium.
Bel Rebel fragrance compositions create unique stories and challenge established standards. By choosing pleasant aromas, Bel Rebel combines them with unconventional components and makes them unfold in unexpected angles.
Bel Rebel perfumes combine natural and synthetic molecules as a more sustainable option to create complex, deep scents.
The word "synthetic" creates the connotation that it is artificial or fake, but many molecules obtained in the laboratory have the same structure as their natural counterpart. Meanwhile, extracting the natural fragrance requires vast meadows full of flowers, tons of water, and grueling hours of labor. Therefore, sometimes the choice of synthetic molecules in the creation of perfumes is simply more protective of nature.